Elk River, Minn. August 8, 2018 – More than $12,000 was raised for the Three Rivers Community Foundation when 1,000 beer enthusiasts and 25 participating breweries gathered at ERX Motor Park for the inaugural Lupulin Brewing IPA Invitational in Elk River last weekend. It was a hops fan's dream as brewers including Surly, Barrel Theory, BlackStack, Fair State, Drekker, Melvin, Lupulin, and several other brewing companies spanning 11 states offered up unlimited pours for festival goers, who also enjoyed an assortment of food trucks and live entertainment.
“This was a completely new event for us,” said Taylor Carlson, Marketing Manager for ERX Motor Park. “We’re thrilled with how it turned out for a first-year event. It was a great opportunity to partner with another local business in Lupulin Brewing, and to raise money for a great cause. For many who came to the event, this was their first time at our facility…it was a great way to expose them to everything we have to offer at ERX and hopefully they’ll be back.”
According to Taylor, it's multi-faceted partnerships like the Lupulin IPA Invitational that lead to successful events, especially those that give back to the local community.
“We’re absolutely humbled and grateful for the continued support ERX has given the Three Rivers Community Foundation,” said Jennifer Wagner, Marketing Chair for the organization. “Community businesses like ERX Motor Park are what make Elk River a great place to live. It also allows our foundation to continue our grant and scholarship programs for the 728 school district.”
Lupulin Brewing and ERX are already planning next summer’s IPA Invitational, with more brewers, more food trucks, and more activities and entertainment. According to Lupulin’s co-founder and president Jeff Zierdt, Lupulin and ERX represent the perfect partnership for this event and its future. “With our relationships with other brewers, the great facilities at ERX, and the ERX team’s expertise in event hosting, we feel the success we had this year is just the beginning.
ERX Motor Park is the Midwest’s premier year-round motorsports and event facility, featuring off-road and snowmobile racing, our very own Beater-X® series, concerts, charitable events, and so much more. For a full list of events, follow us on Facebook, Twitter (@ERXmotorpark), Instagram (@erxmotorpark) and visit us at www.erxmotorpark.com.
About Lupulin Brewing Company
Thank you to our sponsors for making this event possible!